FAMILY AND INNOVATION-ORIENTED
Mr. Boyer, as president of a leading Quebec family business, intends to continue to pursue growth by focusing on family values. In 2022 GLOBOCAM gave $45,000 in student grants to the children of employees to support their education, which has long been a fundamental value at the company. “We are a family business, we have acquired family businesses in recent years, and I want to build on this approach and the values that are dear to me,” he says.
GLOBOCAM acquired truck dealerships in Quebec and Lévis in 2016, in Beauce in 2021, as well as in Estrie in 2022. The company now has more than 500 employees across Quebec. With its eight dealerships, GLOBOCAM is moving towards its goal of selling 2,500 trucks per year by 2025.
Beyond growth through acquisition, Mr. Boyer will also be leveraging and building upon GLOBOCAM’s positioning as a leader in the alternative energy market. The dealership network intends to market a range of 20 eCascadia and eM2 trucks in late 2023 and early 2024 to its customers while continuing to offer a unique and personalized customer experience.
ABOUT GLOBOCAM
GLOBOCAM, which was founded in the borough of Saint-Laurent, Montreal, in 1994, has become Quebec’s largest network of heavy truck dealerships. With a team of 500 people deployed in eight dealerships, the family business sells and markets new Freightliner and Western Star trucks, used trucks of all brands, as well as complete vehicle maintenance and repair services, an extensive parts department, and financing capabilities.